Brand Identity

Tagline

Keep Shining

Mascot

Our mascot symbolizes our school and the spirit of the community.

Shooting Stars

Color

Color is one of the most visible components of any school identity. It should be used consistently to maintain the integrity of the identity. It is important when producing the broad range of materials used by Apex Friendship Elementary and its stakeholders that all attempts are made to match the colors specified below. When choosing additional colors for background graphics and typography, always ensure they complement our core identity colors.

Color for Web Use

Use this guidance for school websites, virtual presentations, digital materials included on school websites, and digital signage.

To make our websites more inclusive, the text must meet color contrast requirements for accessibility as outlined in Web Content Accessibility Guidelines (WCAG).

Use the Adobe Color Contrast Checker to test that the color contrast of your chosen color combination meets WCAG 2.1 Level AA standards.

School website: The school colors were used for specific elements of the school website to meet or exceed guidance.

Logos

Our logo is a beautiful mix of our school colors and the incorporation of our mascot to solidify who we are as a school. The proper use of our logo is important for keeping our school identity. Below are the approved variations of the school logo.

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Email graphics@wcpss.net for Vector files.